A Manager in a Grocery Store Decides to Place Packages

question 5

Essay

A manager in a grocery store decides to place packages of pound cake in two different locations in the store. One display of the cake also includes other bakery items. The second display of the cake is in the vegetable section of the store, placed next to the shelf full of boxes of fresh strawberries. The grocery store manager wants to learn which of the two locations will most encourage customers to buy the cake. What format of research is the store manager conducting? Explain your answer.

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Definitions:

Influence

The capacity or power of persons or things to be a compelling force on the actions, behavior, opinions, etc., of others.

Outcomes

The results or consequences of actions, behaviors, or processes, which can be positive, negative, or neutral.

Network Power

The ability of networks to control or influence the behavior of their members by setting standards or norms that determine participation.

External Networks

Connections and relationships an individual or organization maintains with external parties for gaining information, support, or resources.