Which of the Following Statements About the Lifetime Value of a Customer

question 93

Multiple Choice

Which of the following statements about the lifetime value of a customer is true?

• A) CRM helps companies identify their customers' lifetime value.
• B) All customers have the same lifetime value.
• C) A customer's lifetime value is easy to calculate.
• D) A company can either increase customer share or a customer's lifetime value, but not both.
• E) The value of the customer is related to the value of the brand.

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Definitions:

Neurons

Specialized cells in the nervous system that transmit information to other nerve cells, muscle, or gland cells.

Chemical Structure

The arrangement of atoms in a chemical substance and the chemical bonds that hold those atoms together, determining the substance's properties.

Sensory Adaptation

The process by which the sensitivity to a stimulus declines if the stimulus is presented for an extended period of time.

Stimulus

Any event or situation that evokes a response from an organism.