Marketers Use the Metric of ________ to See How Engaging

question 42

Multiple Choice

Marketers use the metric of ________ to see how engaging a website is to visitors in terms of the extent to which visitors explore it.

• A) clickthrough rate
• B) conversion rate
• C) bounce rate
• D) sentiment analysis
• E) market share

---

Definitions:

Intelligence and Academic Success

Refers to the theoretical link suggesting that higher levels of intelligence may contribute positively to one's performance in academic settings.

Correlation Coefficient

A statistical index of the relationship between two things (from -1.00 to +1.00).

Intelligence

The ability to acquire and apply knowledge and skills, encompassing problem-solving, learning from experience, and adapting to new situations.

Creativity

The ability to generate or recognize ideas, alternatives, or possibilities that may be useful in solving problems, communicating with others, and entertaining ourselves and others.