The Owner of a Pet Grooming Salon Wants to Calculate

question 38

Multiple Choice

The owner of a pet grooming salon wants to calculate customer equity. Which of the following is a step the owner of this pet grooming salon should complete?

• A) Compare investments made by the salon owner in acquiring the customer to the total amount of purchases made by the customer.
• B) Compare investments made by the salon owner to retain this customer to the total amount of taxes the salon owner pays.
• C) Ask the customer if she is planning on getting any new pets.
• D) Investigate how many other pet grooming salons are within five miles to determine the likelihood of this pet owner returning to this salon.
• E) Determine the age of the pet to estimate how much longer this customer may need the services of the salon.

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Definitions:

Performance Deficiency

A situation where an individual's or an entity's output fails to meet the expected or required standards.

Management Challenge

A situation that tests the skills, knowledge, and abilities of those in leadership positions to handle complex organizational issues.

Information Competency

The ability to find, evaluate, use, and communicate information in various formats effectively.

Intellectual Capital

The intangible value of a company's employee knowledge, business training, and any proprietary information that contributes to the company's competitive advantage.