The Dentist's Office Calling to Remind You of Your Scheduled

question 4

Multiple Choice

The dentist's office calling to remind you of your scheduled appointment for the next day is an example of ________.

• A) CRM
• B) customer equity
• C) undifferentiated targeting
• D) share of customer
• E) repositioning

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Definitions:

Biology

The examination of life and living entities, focusing on their composition, function, development, evolution, and dispersion.

Ethnomethodology

Ethnomethodology is a sociological perspective that studies the way people make sense of their everyday world, focusing on the methods and practices through which social order is produced.

Cognition

The cognitive process of gaining knowledge and comprehension via thinking, experiencing, and sensory perception.

Micro-level Sociology

Focuses on the study of individual or small group interactions and how they affect larger societal patterns and institutions.