Through the Data Mining Application of ________, Marketers Identify Big-Spending

question 36

Multiple Choice

Through the data mining application of ________, marketers identify big-spending customers and target them for special offers that other customers won't receive.

• A) customer retention
• B) customer acquisition
• C) customer abandonment
• D) competitive intelligence
• E) market basket analysis

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Definitions:

Company's Dominant Values

The core beliefs and principles that are most prevalent and prioritized within an organization, shaping its culture and behavior.

MARS Model

A framework identifying four critical factors—Motivation, Ability, Role perceptions, and Situational factors—that determine individual behavior and results at work.

Motivation

The reasons or driving forces behind individuals' actions and behavior, which can be intrinsic or extrinsic.

Role Perceptions

The understanding an individual has about their job duties, responsibilities, and expectations within an organization.