A Catalog Retailer Studies About 3,500 Variables Over the Lifetime

question 142

Multiple Choice

A catalog retailer studies about 3,500 variables over the lifetime of a customer's relationship. It has found that customers who are single, between the ages of 22 and 35, and have no children are its least profitable customer segment. By severely reducing the number of communications and promotional offers sent to this segment, this catalog retailer has engaged in ________.

• A) customer retention
• B) customer acquisition
• C) customer abandonment
• D) churn rate
• E) market basket analysis

Recognize the impact of parental styles on child development.

Understand the role of hormones in regulating bodily functions like the menstrual cycle.

Identify parts of the brain associated with emotions and their functions.

Understand the classification and symptoms of different psychological disorders.

---

Definitions:

Psychological Reactance

An emotional response in direct contradiction to rules or regulations that threaten or eliminate specific behavioral freedoms.

Autonomy

The capacity to make an informed, uncoerced decision; often related to independence and self-determination in various contexts.

Distressed

Experiencing anxiety, sorrow, or pain; in a state of great trouble or suffering.

Misinterpret

To understand or interpret incorrectly, leading to a deviation from the intended meaning or message.