Beautiful Actresses Appear in Ads Testifying to the Quality of a Brand

question 135

Multiple Choice

Beautiful actresses appear in ads testifying to the quality of a brand of hair coloring products. This is an application of which learning theory?

• A) operant conditioning
• B) cognitive dissonance
• C) hierarchy of needs
• D) classical conditioning
• E) observational learning

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Definitions:

Order Fulfillment

The process of receiving, processing, and delivering orders to end customers.

Planning

The process of setting goals, defining strategies, and outlining tasks and schedules to achieve these goals within a business or project.

Macro Process

Broad and comprehensive processes that encompass multiple business functions or organizational areas, often at a strategic level.

SRM

Supplier Relationship Management; the practice of strategically planning for and managing all interactions with third-party organizations that supply goods and/or services.