Consumer Behavior Is Best Described as A(n) ________ Process

question 109

Multiple Choice

Consumer behavior is best described as a(n) ________ process.

• A) impersonal
• B) subliminal
• C) ongoing
• D) affective
• E) cognitive

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Definitions:

Blinding

A method used in experiments to eliminate bias, where participants or researchers (or both) are unaware of certain key aspects of the study.

Incentive

A form of motivation or stimulus that encourages a person to perform or act in a certain way, often used in economics, business, and psychology.

Blocking Variable

A variable that groups experimental units in a way that reduces the effects of variability on the outcome, enhancing the experiment’s accuracy.

Supermarket Chains

Large retail organizations consisting of multiple supermarket locations, offering a wide variety of food and household products.