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How Do Heuristics Affect a Consumer's Decision-Making Process? Give Two

question 19

Essay

How do heuristics affect a consumer's decision-making process? Give two examples of heuristics you might use when shopping.


Definitions:

Adulthood

The stage in human development that follows adolescence, marked by full physical growth, maturity, and legal responsibility.

Stability of Personality

The extent to which an individual's character traits remain consistent over time and across situations.

Identity Achievement

A stage in identity development where an individual has explored various options and made a commitment to a particular identity or belief system.

Business Management

The administration of a business, including planning, organization, direction, and control of resources to achieve organizational objectives.

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