An Attitude Is ________

question 18

Multiple Choice

An attitude is ________.

• A) an internal state that drives us to satisfy needs
• B) the process by which people select, organize, and interpret information from the outside world
• C) a change in behavior caused by information or experience
• D) a lasting evaluation of a person, object, or issue
• E) the set of unique psychological characteristics that consistently influence the way a person responds to situations in the environment

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Definitions:

Buying Decision

The process by which a consumer decides whether or not to purchase a product or service, often influenced by factors such as need, desire, and budget.

Basic Steps

Fundamental stages or actions that are involved in a process or procedure.

Limited Decision Making

Decision-making characteristic of a buyer who invests a moderate level of energy in the decision to buy because, although the buyer is not familiar with each brand’s features, advantages, and benefits, the general quality of the good is known to him or her.

Buying

The act of acquiring goods or services in exchange for money.