The ________ Is the Member of the Buying Center Whose

question 33

Multiple Choice

The ________ is the member of the buying center whose primary function is handling the details of the transaction.

• A) buyer
• B) gatekeeper
• C) decider
• D) initiator
• E) influencer

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Definitions:

Competitors

Other businesses or individuals that offer similar products or services and vie for the same customers or market share.

Focused Differentiation Strategy

A business approach where a company offers unique products or services to a specific, narrow target market.

Competitive Advantage

A condition or circumstance that places a company or entity in a favorable or superior position relative to competitors.

Unique Product

A good or service that is distinct in its features, benefits, or value proposition compared to others in the market.