Loyalty Programs Such as Marriott Rewards and American Airlines Advantage

question 76

Multiple Choice

Loyalty programs such as Marriott Rewards and American Airlines Advantage are examples of segmentation by ________.

• A) usage rate
• B) occasion
• C) geodemography
• D) psychographics
• E) geotargeting

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Definitions:

Naming

The act or process of assigning or creating a name for something or someone.

Retrieval

The process of obtaining information or data from a storage location or database.

Replacement

The process of substituting one thing for another, such as a joint replacement surgery where a damaged joint is replaced with an artificial one.

Filing Process

The systematic procedure of organizing and categorizing documents, records, or data for efficient retrieval and safekeeping.