Business-To-Business Marketers Who Look at the Size of Firms in Terms

question 96

Multiple Choice

Business-to-business marketers who look at the size of firms in terms of total sales or number of employees are using ________ to segment their market.

• A) organizational psychographics
• B) organizational demographics
• C) organizational culture
• D) behavior variables
• E) usage variables

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Definitions:

Commodity Futures

Financial contracts obligating the buyer to purchase an asset or the seller to sell an asset, like a physical commodity or a financial instrument, at a predetermined future date and price.

Interest Rate Parity

A financial theory which suggests that the difference in interest rates between two countries is equal to the expected change in exchange rates between their currencies.

Arbitragers

Traders who buy and sell assets, such as stocks or commodities, in different markets or forms to profit from differing prices for the same asset.

Risk-Free Profits

Profits made from an investment that is considered to have no risk of financial loss.