A Viable Target Market Should ________

question 119

Multiple Choice

A viable target market should ________.

• A) have needs that can adequately be served by the marketer
• B) not be reachable by other organizations
• C) have the same needs as similar-sized groups
• D) be the most profitable possible target market
• E) be the largest possible market

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Definitions:

Self-Government

A form of government in which the citizens of a country (or smaller political unit) have the right to govern themselves, often through elected representatives.

Skilled Black Workers

African American workers with specialized training or expertise, particularly noted for their significant roles in various industries despite facing racial discrimination.

Iroquois Confederacy

A historical confederation of six Native American tribes in the Northeastern United States, known for their influential political and organizational systems.

Imperial Ambitions

The desire or intention of a state to acquire and maintain an empire, characterized by domination and control over foreign territories and peoples.