A Fast-Food Chain Wanted to Add a New Product to Its

question 31

Essay

A fast-food chain wanted to add a new product to its breakfast menu. The company considered a pancake shaped like a muffin. The problem was determining how a customer would add syrup to the pancake while eating and driving. Fortunately, one of the company's suppliers developed a crystallized syrup that seeps through the pancake once it is heated. Explain the phase of new-product development that occurred during this process with the chain and its supplier. Support your rationale.

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Definitions:

Physiological Needs

Basic physical requirements for human survival, such as food, water, and shelter, which are essential for maintaining life.

Motivation

The driving force behind individuals' actions, desires, and needs to achieve goals.

Consistently

Displaying steadiness and uniformity in actions, values, methods, measures, principles, or outcomes.

Maslow's Hierarchy

Maslow's Hierarchy is a psychological theory that ranks human needs in a pyramid, from basic physiological needs to self-actualization, emphasizing the importance of fulfilling foundational needs first.