Marketers Are Primarily Striving to Generate Customer ________ When They

question 130

Multiple Choice

Marketers are primarily striving to generate customer ________ when they use a teaser advertisement created to give prospective customers just enough information about a new product to make them curious.

• A) confirmation
• B) interest
• C) evaluation
• D) adoption
• E) impulse purchasing

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Definitions:

Americans with Disabilities Act

Legislation in the United States that prohibits discrimination against individuals with disabilities in all areas of public life.

Physical Disability

A long-term or permanent impairment that significantly restricts physical capability or mobility.

Age Discrimination in Employment Act

The Age Discrimination in Employment Act is a federal law that prohibits employment discrimination against individuals 40 years of age or older.

Employment Terms

The conditions and details of employment agreed upon by an employer and employee, including duties, compensation, and duration.