In the New Product Development Process, a Description of the Features

question 22

Multiple Choice

In the new product development process, a description of the features a product will have and the benefits those features will provide a customer is called a(n) ________.

• A) product idea
• B) product concept
• C) product image
• D) augmented product
• E) product personality

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Definitions:

Spatial Attribute

A characteristic or feature that defines the position, shape, and structure of objects in space.

Temporal Attribute

Characteristics or features related to the timing of events or phenomena.

Contextual Cue

Any piece of information from the environment that aids in enhancing the understanding or recall of information.

Ebbinghaus

Refers to Hermann Ebbinghaus, a psychologist known for his research on memory and the forgetting curve.