Start-Up Marketers May Use ________ Through Sites Such as Kickstarter

question 48

Multiple Choice

Start-up marketers may use ________ through sites such as Kickstarter.com to raise the necessary capital to get a new product to market.

• A) simulated market tests
• B) beta tests
• C) crowdfunding
• D) ideation
• E) value co-creation

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Definitions:

Social Comparison

A theory positing that individuals determine their own social and personal worth based on how they stack up against others they perceive as somehow faring better or worse.

Attribution Theory

A theory focused on how people interpret and understand their experiences by ascribing causes to behaviors and events.

Stereotype Threat

The risk of confirming negative stereotypes about an individual’s racial, ethnic, gender, or cultural group, which can hinder performance in various domains.

Jigsaw Classroom

An educational approach designed to minimize competition and maximize collaboration among students by giving each member of a group a piece of the overall puzzle to contribute.