A Fast-Food Chain Wanted to Add a New Product to Its

question 31

Essay

A fast-food chain wanted to add a new product to its breakfast menu. The company considered a pancake shaped like a muffin. The problem was determining how a customer would add syrup to the pancake while eating and driving. Fortunately, one of the company's suppliers developed a crystallized syrup that seeps through the pancake once it is heated. Explain the phase of new-product development that occurred during this process with the chain and its supplier. Support your rationale.

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Definitions:

Orthopedic Surgery

A branch of surgery concerned with conditions involving the musculoskeletal system.

Multichannel Marketing

A marketing strategy that involves interacting with customers via multiple channels, both direct and indirect, to sell products or services.

Communication And Delivery

Communication and delivery refer to the methods and processes used by businesses to convey their messages to customers and fulfill their needs or services effectively.

Intermediaries

Entities or individuals that act as middlemen in the distribution channel, facilitating transactions between producers and consumers.