Marketers Are Primarily Striving to Generate Customer ________ When They

question 130

Multiple Choice

Marketers are primarily striving to generate customer ________ when they use a teaser advertisement created to give prospective customers just enough information about a new product to make them curious.

• A) confirmation
• B) interest
• C) evaluation
• D) adoption
• E) impulse purchasing

---

Definitions:

Price Competition

A type of rivalry between businesses where the main competitive factor is the price of goods or services.

Product Differentiation

The approach of making a product or service stand out from the competition to appeal more to a specific target audience.

Advertising Extent

The scope or range of advertising efforts, including the diversity of mediums used and the breadth of target audiences reached.

Oligopoly

describes a market structure in which a few firms dominate the industry, influencing price and production levels.