The Most Appropriate Strategy for a Firm That Wants Consumers

question 40

Multiple Choice

The most appropriate strategy for a firm that wants consumers to see it as a specialist with a clear, specific position in the market is a(n) ________.

• A) full-line strategy
• B) limited-line strategy
• C) undifferentiated strategy
• D) upward line stretch
• E) downward line stretch

---

Definitions:

Organizational Culture

The collection of values, expectations, and practices that guide and inform the actions of all team members in an organization.

Actual Behavior

Actual behavior represents the actions or conduct of individuals in real-world situations, as opposed to their intentions or beliefs.

Organizational Culture

The shared values, beliefs, and practices that shape the social and psychological environment of a business.

Kent Thiry

An American businessman known for his leadership roles in healthcare companies, particularly as the CEO of DaVita Inc.