Which of the Following Is NOT a Desirable Quality for a Brand

question 80

Multiple Choice

Which of the following is NOT a desirable quality for a brand name?

• A) It should suggest something about the product's benefits.
• B) It should be easy to pronounce and remember.
• C) It should be a long word to get attention.
• D) It needs to fit legal requirements.
• E) It should make sense in the customer's culture.

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Definitions:

Short Position

An investment strategy where an investor sells a security that he does not own at the time of sale, typically borrowing it, and hopes to buy it back later at a lower price.

Counterparties

The other organization or party involved in a financial transaction or agreement.

Swap

A derivative contract through which two parties exchange financial instruments, typically involving cash flows based on a notional principal amount.

Floating Rate Debt

A type of debt instrument with a variable interest rate that adjusts periodically based on a benchmark interest rate or index.