Through ________, One Firm Sells Another Firm the Right to Use

question 113

Multiple Choice

Through ________, one firm sells another firm the right to use a legally protected brand name for a specific purpose for a specific period of time.

• A) umbrella branding
• B) store branding
• C) franchising
• D) licensing
• E) trademarking

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Definitions:

Pricing Department

A division within a company responsible for setting prices for products or services based on market research, cost analysis, and competitive strategies.

Engineering Department

A division within a company responsible for developing, implementing, and maintaining engineering projects and processes.

Customer Value

The perception of what a product or service is worth to a customer versus the possible alternatives.

Supply Chain Surplus

The total value created by the supply chain, calculated as the difference between the value of the final product to the end consumer and the total costs incurred in supplying the product.