Which of the Following Is an Advantage Offered by Cobranding

question 35

Multiple Choice

Which of the following is an advantage offered by cobranding?

• A) Manufacturers do not have to invest in creating their own brand names.
• B) Retailers have exclusive products that cannot be purchased from competitors.
• C) Advertising, sales, promotion, and marketing can be managed independently.
• D) Brand equity is stabilized.
• E) A company can expand its existing brand into a category it otherwise might have difficulty entering alone.

---

Definitions:

Appliance Producers

companies engaged in the manufacture of electrical or mechanical devices designed for household use.

Crony Capitalism

A type of economic system where business success is heavily influenced by close relationships between business owners and government officials.

Government Regulation

Government regulation encompasses the laws and rules set forth by the government intended to control or manage certain practices, activities, or behaviors within an economy or society.

Entry Barriers

These are obstacles that prevent or hinder new competitors from easily entering an industry or area of business.