In Small Firms, the Marketing Function Is Usually Handled by a ________

question 53

Multiple Choice

In small firms, the marketing function is usually handled by a ________ who is responsible for new-product planning, advertising, working with the company's sales representatives, and marketing research.

• A) single marketing manager
• B) brand manager
• C) product category manager
• D) market manager
• E) venture team manager

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Definitions:

Intelligence

Represents the capacity for learning, reasoning, understanding, and similar forms of mental activity; aptitude in grasping truths, relationships, facts, meanings, etc.

Culture

The collective beliefs, customs, arts, and technologies of a social group or society that are transmitted across generations.

Customs

Traditional practices or behaviors shared by a particular social, ethnic, or age group, often passed down from generation to generation.

Authority

Refers to the legitimate power that an individual or organization has to influence or control others.