________ Are Responsible for the Positioning of a Brand and Developing

question 143

Multiple Choice

________ are responsible for the positioning of a brand and developing its brand equity. They are likely to team with sales, finance, and logistics staff members as part of customer business teams who work with major retail accounts.

• A) Product category managers
• B) Brand managers
• C) Venture team managers
• D) Market managers
• E) Sales managers

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Definitions:

Managed Care

A health care delivery system aimed at managing cost, quality, and utilization of services, often involving pre-arranged networks of providers and significant oversight of care.

Satisfaction

The state of being content or pleased with an outcome, service, or situation.

Quality of Care

The degree to which health care services for individuals and populations increase the likelihood of desired health outcomes and are consistent with current professional knowledge.

Managed Care

A healthcare delivery system designed to manage cost, utilization, and quality, often through coordination of care and provider networks.