Which of the Following Accurately Describes a Product Category Manager

question 38

Multiple Choice

Which of the following accurately describes a product category manager?

• A) A product category manager works for a company that relies solely on individual branding.
• B) A product category manager is responsible for moving a company's product mix from generic to branded.
• C) A product category manager coordinates the development of brand equity for a specific brand name.
• D) A product category manager is also called a sales manager.
• E) A product category manager coordinates the mix of product lines within a general product category and is responsible for the addition of new product lines.

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Definitions:

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