Using ________, Marketers Charge Different Prices to Different Customers in Order

question 37

Multiple Choice

Using ________, marketers charge different prices to different customers in order to manage capacity and maximize revenue.

• A) yield management pricing
• B) keystoning
• C) high/low pricing
• D) promo pricing
• E) trial pricing

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Definitions:

Bilateral Contract

A type of agreement involving two parties where each side promises to fulfill certain obligations to the other; a mutual exchange of promises.

Unilateral Contract

A type of contract in which only one party makes a promise or commitment in exchange for an act performed by the other party.

Illusory

Something that is misleadingly attractive or gives a false impression of reality.

Consideration

Something of value exchanged by the parties involved in a contract, making the agreement legally binding.