Swatch Surveyed the Market and Identified an Unserved Segment of Watch

question 2

Multiple Choice

Swatch surveyed the market and identified an unserved segment of watch buyers. Using these results, Swatch created a watch at a price consumers were willing to pay. The unorthodox order of this marketing mix decision is an example of ________.

• A) competition-based pricing
• B) cost-plus pricing
• C) target costing
• D) value pricing
• E) penetration pricing

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Definitions:

Intentional Infliction

Deliberate actions performed with the purpose of causing harm or distress to another party.

Intimidation

A threat to perform an illegal act that is used to force a party to act against its own interest.

Illegal Activity

Actions or endeavors that are prohibited by law and subject to criminal penalties.

Unfair Competition

Business conduct deemed unethical or deceptive, infringing on another's business rights or attempting to mislead consumers.