Which of the Following Statements About Price Is True

question 45

Multiple Choice

Which of the following statements about price is true?

• A) Pricing is the least important marketing mix element.
• B) Price is always a monetary value.
• C) Price can mean exchange of nonmonetary goods or services.
• D) Most consumers believe price has little influence on their purchase decisions.
• E) Pricing is unaffected by changes in the business cycle.

---

Definitions:

Marginal Utility

The added satisfaction or utility that a consumer receives from consuming one additional unit of a good or service.

Turkey

A country located at the crossroads of Europe and Asia known for its historical heritage, or a domesticated bird often raised for its meat.

Mashed Potatoes

A dish commonly made by boiling and then mashing potatoes, often seasoned or mixed with milk and butter.

Exercise

Physical activity that is planned, structured, and repetitive for the purpose of conditioning any part of the body.