Functions Provided by Channel Intermediaries That Make the Purchase Process

question 152

Multiple Choice

Functions provided by channel intermediaries that make the purchase process easier for customers and manufacturers are referred to as ________ functions.

• A) distributing
• B) facilitating
• C) risk-taking
• D) marketing
• E) wholesaling

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Definitions:

Higher Order Conditioning

A learning process whereby a stimulus that has been conditioned to produce a particular response is used in turn to condition a second stimulus to produce the same response.

Extinction

In psychology, the gradual weakening and eventual disappearance of a conditioned response.

Shaping

A behavioral psychology technique that reinforces behavior closer and closer to a desired goal, used in teaching new behaviors.

Step-by-step Reinforcement

The process of enhancing desired behaviors through a systematic approach that rewards successive approximations of the target behavior.