Channel Members Can Help Producers by Identifying Customer Complaints, Customer

question 89

Multiple Choice

Channel members can help producers by identifying customer complaints, customer preferences, and new competitors in the market. These are all examples of the ________ function of channel intermediaries.

• A) communication
• B) marketing
• C) promotional
• D) diverting
• E) management

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Definitions:

Enthusiasm

A strong excitement or eagerness about doing something or about something that interests one.

Commitment

A psychological state or an enduring pledge or promise that influences an individual's or group's persistence and dedication to a goal, task, or relationship.

Political Communications

Candidate-to-voter communications; dynamic, interactive campaign-based process among politicians, the news media, and the public.

Affordable Care Act

A comprehensive healthcare reform law enacted in March 2010 that aimed to improve access to health insurance for Americans.