Customers Whose Complaints Are Resolved Quickly Are No More Likely

question 119

True/False

Customers whose complaints are resolved quickly are no more likely to buy from the same company again than are customers whose complaints are resolved slowly.

---

Definitions:

Supply-Chain Management

The management of the flow of goods and services, involving the movement and storage of raw materials, of work-in-process inventory, and of finished goods from point of origin to point of consumption.

Service Firms

Companies that provide intangible products or services to customers.

Vertical Integration

A strategy where a company expands its operations by moving into a different level of the supply chain, usually by acquiring or establishing its own suppliers or distributors.

Specialized

Referring to a focus on a particular area or sector, often implying a high level of expertise or proficiency in that specific field.