In Which Step of the Hierarchy of Effects Would a Marketer

question 131

Multiple Choice

In which step of the hierarchy of effects would a marketer most likely use celebrity endorsements and status appeals?

• A) create awareness
• B) inform the market
• C) create desire
• D) encourage purchase
• E) build loyalty

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Definitions:

Biogeochemical Cycle

Process by which matter cycles from the living world to the nonliving, physical environment and back again (e.g., the carbon cycle, the nitrogen cycle, and the phosphorus cycle).

Photochemical Smog

A type of air pollution created by the reaction of sunlight with pollutants such as nitrogen oxides and volatile organic compounds in the atmosphere.

Carbon Cycle

The biogeochemical cycle by which carbon is exchanged among the biosphere, pedosphere, geosphere, hydrosphere, and atmosphere of the Earth.

Respiration

The metabolic processes by which an organism obtains energy (in the form of ATP) by absorbing oxygen and releasing waste products.