Which of the Following Is a Posttesting Technique Used by Telephone

question 20

Multiple Choice

Which of the following is a posttesting technique used by telephone survey or personal interview to determine whether a person remembers seeing an ad during a specified period without giving the person the name of the brand?

• A) unaided recall
• B) attitudinal measure
• C) permission marketing
• D) gross rating points (GRPs)
• E) corrective advertising

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Definitions:

Muthi

Traditional African medicine and magic, often involving the use of herbal remedies and ancestral spirits.

Supernatural Powers

Abilities or phenomena that are beyond the laws of physics or nature, often attributed to paranormal or magical sources.

Malicious Purposes

Intentions or actions aimed at causing harm or damage to others, often for personal gain or to inflict suffering.

Underpin

To serve as a foundation or basis for; support.