In Which Step of the Hierarchy of Effects Would a Marketer

question 22

Multiple Choice

In which step of the hierarchy of effects would a marketer most likely rely on samples and coupons?

• A) create awareness
• B) inform the market
• C) create desire
• D) encourage purchase
• E) build loyalty

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Definitions:

Investment Tax Credit

A tax credit offered to businesses to encourage specific types of investments.

Real GDP

The measure of a country's economic output adjusted for price changes, such as inflation or deflation, to reflect the true value of goods and services produced.

Investment

The action or process of allocating resources, usually money, with the expectation of generating an income or profit.

Real GDP

The measure of the value of economic output adjusted for price changes (inflation or deflation), reflecting the real quantity of goods and services produced.