An Ad in a Professional Journal Targeted to an Audience

question 147

Multiple Choice

An ad in a professional journal targeted to an audience of dentists asked dentists to recommend Crest toothpaste to their patients. It offered toothpaste samples that dentists could buy at cost to give to their patients to encourage patients to take better care of their teeth. The manufacturer of Crest toothpaste was using ________.

• A) viral marketing
• B) stealth marketing
• C) a push strategy
• D) a pull strategy
• E) public relations

---

Definitions:

Affective Commitment

An employee's emotional attachment to, identification with, and involvement in a particular organization.

Positive Feeling

A general sense of contentment, happiness, or optimism that can positively affect one's outlook and behavior.

Employee Engagement

The level of an employee's emotional investment and commitment to their organization, influencing their willingness to put in discretionary effort at work.

Emotional Intelligence

Represents the ability to perceive, use, understand, manage, and handle emotions effectively in oneself and others, especially in interpersonal interactions.