In Media Metrics, Frequency Is Which of the Following

question 42

Multiple Choice

In media metrics, frequency is which of the following?

• A) the total number of people who will be exposed to an ad placed in one media vehicle
• B) the percentage of people who will be exposed to an ad more than once
• C) the percentage of people who will be exposed to the media vehicle
• D) the number of times a person in the target group will be exposed to an ad
• E) the total number of ads in one advertising campaign

---

Definitions:

Revised Act

A revised act is a piece of legislation that has been amended, updated, or rewritten to reflect current standards, practices, or understanding.

Quorum

The minimum number of members needed to be present for a meeting to legally conduct business and make decisions.

Dividends

Distributions from a company to its shareholders, derived from the company's earnings or accumulated savings.

Statutory Close Corporation Supplement

A legal provision or amendment that provides specific regulations and frameworks for closely held corporations.