Which of the Following Is a Posttesting Technique Used by Telephone

question 20

Multiple Choice

Which of the following is a posttesting technique used by telephone survey or personal interview to determine whether a person remembers seeing an ad during a specified period without giving the person the name of the brand?

• A) unaided recall
• B) attitudinal measure
• C) permission marketing
• D) gross rating points (GRPs)
• E) corrective advertising

---

Definitions:

Information Search

The process consumers engage in to gather information about products or services to make an informed purchase decision.

Alternative Evaluation

The process by which consumers compare different products or brands against each other to make an informed purchasing decision.

B2B Process

A set of procedures or steps undertaken in commercial transactions between businesses, as opposed to transactions involving individual consumers.

Modified Rebuy Situation

A modified rebuy situation occurs in business purchasing when the buyer has previous experience with the vendor but is considering some changes regarding product specifications, suppliers, or price.