Which of the Following Advertising Situations Would LEAST Likely Be

question 96

Multiple Choice

Which of the following advertising situations would LEAST likely be considered puffery?

• A) a mouthwash that claims to make your mouth feel its freshest
• B) toned thighs and legs as a result of using the Thigh Master for only 15 minutes each day
• C) children growing into attractive adults as a result of drinking milk
• D) a retired couple drinking a vitamin and protein shake and then going bicycling
• E) a sleepy mom who wakes up to a gray day, drinks a cup of coffee, and then looks out her window to see golden sunshine, beautiful flowers blooming, songbirds singing, and a rainbow on the horizon

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Definitions:

Direct Labour

The labour costs directly attributable to the production of goods or services, including wages for workers who physically manufacture a product.

Manufacturing Overhead

All indirect costs associated with the manufacturing process, excluding direct materials and direct labor costs.

Contribution Margin

The difference between sales revenue and variable costs, used to cover fixed expenses and then contribute to profit.

Variable Expenses

Costs that vary directly with the level of production or sales volume.