When Might a Marketer Be Most Likely to Use a Comparative

question 9

Essay

When might a marketer be most likely to use a comparative ad?

Recognize the role of industry averages in evaluating a business.

Identify the advantages and disadvantages of buying an existing business, including supplier relationships and customer familiarity.

Acknowledge the importance of formalizing verbal agreements in writing when purchasing a business.

Understand the increasing popularity of buying existing businesses as a pathway to small business ownership.

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Definitions:

Tarsal Bone

One of seven ankle bones.

Articulates

Relates to the manner in which joints connect between bones, allowing for movement and support in the skeletal system.

Greater Trochanters

The large, prominent protrusions located at the junction of the femur (thigh bone) and the hip bone.

Femur

The femur, known as the most extended, weightiest, and most robust bone in the human body.