A Manufacturer of a Variety of Technological Devices Asked Its

question 11

Multiple Choice

A manufacturer of a variety of technological devices asked its marketing department to develop inexpensive methods of building and maintaining brand awareness and excitement. The marketing department then recruited consumers who were early adopters of technological devices to spread the word about the company's new products. This is an example of using ________.

• A) avatars
• B) brand communities
• C) brand evangelists
• D) sock puppeting
• E) direct marketing

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Definitions:

Industry Endorsement

Industry endorsement involves the support or approval of a product, service, or company by reputable organizations or figures within the relevant industry.

Professionalism

The conduct, aims, or qualities that characterize or mark a profession or professional person; often involves adherence to ethical standards and commitment to competence.

Insurance Coverages

Various types of protection provided by insurance companies to safeguard against potential financial losses or liabilities.

Code of Ethics

A set of guiding principles designed to help professionals conduct business honestly and with integrity.