Hotmail Put the Message "Get Your Free Email at Hotmail

question 93

Essay

Hotmail put the message "Get Your Free Email at Hotmail.com" at the bottom of every email sent by Hotmail users. What type of marketing technique did Hotmail use?

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Definitions:

Specific Performance

A judicial remedy requiring a party to fulfill their obligations under a contract, typically used when monetary damages are insufficient.

Reasonable Market Value

An estimate of the price at which property would change hands between a willing buyer and a willing seller, neither being under any compulsion to buy or sell and both having reasonable knowledge of relevant facts.

Blackacre

A fictional name often used in legal documents or discussions to represent a hypothetical piece of real property.

Specific Performance

A legal remedy requiring a party to execute a contract according to its precise terms, typically applied in cases involving unique goods or property.