Why Are People Reached by Direct Mail Better Prospects for a Company

question 71

Essay

Why are people reached by direct mail better prospects for a company than those reached by mass media such as television or magazines?

---

Definitions:

Role Conflict

The stress or strain experienced by an individual when confronted with competing demands or expectations from multiple roles they occupy, such as work, family, and personal life.

Social Circle

A group of people with whom an individual interacts regularly, sharing similar interests, values, or social status.

Resocialization

The process of replacing previously learned norms and values with new ones as a part of a transition in life.

Role Conflict

The stress or tension that arises when a person is required to fulfill multiple, often contradictory, roles simultaneously.