Which of the Following Promotion Tools Is Most Closely Associated

question 106

Multiple Choice

Which of the following promotion tools is most closely associated with building up a positive corporate image and handling unfavorable stories and events?

• A) sales promotion
• B) personal selling
• C) direct marketing
• D) public relations
• E) advertising

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Definitions:

Spectacle

A visually striking performance or display, often used in entertainment and film to describe scenes that are designed to be impressive and memorable to the audience.

Delightful Twists

Narrative surprises or unexpected turn of events in a story that are both entertaining and engaging, often leading to a satisfying or thought-provoking conclusion.

Biopic

A film genre that dramatizes the life of a historical, significant, or influential person, focusing on both public achievements and personal struggles.

Irving Thalberg

Renowned film producer at MGM in the early 20th century, known for his development of the studio system and nurturing of star talent.