Which of the Following Is a Strategy That Involves a Company

question 50

Multiple Choice

Which of the following is a strategy that involves a company "ambushing" consumers with promotional content in places consumers would typically not expect to see information about a product or service?

• A) sock puppeting
• B) guerrilla marketing
• C) direct selling
• D) brand polarizing
• E) crowdsourcing

Understand the role of theory in guiding public relations practices.

Explain the importance of message framing and its effect on audience interpretation.

Understand the diversity of definitions of leadership and their implications.

Recognize the levels of leadership processes emphasized in leadership theories.

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Definitions:

Dividends

Payments made by a corporation to its shareholder members, usually derived from the company's profits.

Payments

Transactions made by individuals or entities to fulfill financial obligations, such as bills, salaries, or loans.

Operating Activities

Activities that are directly related to the day-to-day operations of a business, such as sales, purchase of inventory, and payment of expenses.

Net Income

The total profit of a company after all expenses, taxes, and costs have been subtracted from total revenue; often referred to as the bottom line.