In an Attempt to Set the Company Apart from Its

question 75

Multiple Choice

In an attempt to set the company apart from its competitors, United Parcel Service has its employees wear brown uniforms and drive brown trucks. What type of public relations tool is UPS using?

• A) buzz marketing
• B) social networking
• C) corporate identity materials
• D) product publicity
• E) public service materials

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Definitions:

Method Contained

This refers to a function or a procedure defined within a class in object-oriented programming.

Dot Operator

A syntax element used in object-oriented programming to access the properties or methods of an object.

Syntax Error

A mistake in the set of rules that defines the combinations of symbols that are considered to be a correctly structured document or fragment in programming languages.

Math.pow

A method in Java that raises a number to the power of another number.