What Is Intuitive Decision Making? How Does Intuition Affect the Process

question 113

Essay

What is intuitive decision making? How does intuition affect the process of making a decision?

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Definitions:

Artificial Differences

Distinctions created or imposed in a situation or between objects that do not naturally or inherently exist.

Horizontal Differentiation

A strategy where products are made different from those of competitors on aspects other than price, such as quality or features, while aimed at satisfying the same basic need.

Product Mix

The variety of products a company offers for sale to meet market demand and enhance profitability.

Celebrity Endorsement

A marketing strategy where famous personalities are used to promote a product, service, or brand, leveraging their fame and influence.