Rules of Thumb That Managers Use to Simplify Decision Making

question 16

Multiple Choice

Rules of thumb that managers use to simplify decision making are known as ________.

• A) heuristics
• B) folksonomies
• C) algorithms
• D) sophisms

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Definitions:

Attract Buyers

Strategies or methods used to draw potential customers' interest in a product or service.

Behaviorally Targeted

Advertising or content delivery aimed at individuals based on their observed behaviors and preferences.

Remarketing

A digital marketing strategy that involves targeting ads to users who have previously visited a website, aiming to encourage them to return and complete a purchase or action.

Online Shopper

An individual who purchases goods or services over the internet.